Defining your vision
Reflect your foundation, values, and services through a definitive visual representation. Delivering a consistent clear message through your brand identity across all advertising platforms defines you as strong, dependable, and trust worthy.
Creating a strong brand is essential in order to stay ahead, and stand out from your competition. ImageWorks wants to help you build the best brand for your company’s individual needs. Explore our full range of services offered to get started.
Logo & Brand Identities
Essential in defining a company’s identity and communicating company quality, focus, and individuality.
An effectively strong, iconic design scheme that reflects your company’s core values, qualities and services through a creatively, easily identifiable mark. This creative scheme is consistently delivered across all advertising platforms to convey the same consistent message to your audience.
A highly recognizable symbol, mark, and/or monogram that tells the story of your company: who you are, what you represent, the overall look and feel of your business as well as the type of service you have to offer. The logo is the cornerstone of a strong business and is the foundation of a successful future.
Why is branding and corporate identity important?
A brand is defined as the “name, term, design, symbol, or any other feature that identifies one seller’s goods or services as distinct from those of other sellers.” This means, your brand or corporate identity are the representation of your company’s reputation through your company’s attributes, values, purpose, strengths, passions, and products. Therefore, effective branding should be a top priority or any business trying to build an effective web presence.
It’s arguable that a brand is one of the most valuable assets a business can have. A Brand represents your company, and can have a large impact on your corporate identity. It’s important that you take creating your brand seriously, so it can properly represent your business. Before you attempt to define your brand, you have to define what you think your company is about. Take a long look at your company and get a clear picture of it’s direction and purpose.
Great brands are easy to recognize. They have a clear mission, and can cultivate a devoted and loyal clientele if used properly. If you don’t have a brand for your company, or your brand isn’t as strong as it should be, let ImageWorks help you with your brand strategy.
- Vision: What you aspire your company to be in the future.
- Mission: What is your company’s overall purpose is.
- Foundation: A one word take away of what you want your company to be known for.
- Personality: Describes the way your brand will speaks, think, react, and behave.
- Value: In what ways are your unique products and services valuable to your customer.